Or are you the master of a microbrewery and taproom?īefore you can start to plan your own craft beer business seriously, you need to understand the end goal that you’re aiming for and develop and refine your business idea. Maybe you’re running a brewpub, pairing delicious menu items with your craft beers. The community shares information, ideas, and encouragement, making craft beer one of the most welcoming industries for newbies.Īre you planning to sell your unique brews to distributors to be sold regionally? This supportive attitude serves them well. We’re open to doing things in a positive light. A lot of people are flabbergasted by the camaraderie, the sharing among competitors. We’ve found a way to be in business and enjoy it. We’re a new kind of capitalism with a different perspective on the end game. Brewers Association president Charlie Papazian explains: Bucking the traditional competitive attitude engendered by our capitalist economy, craft brewers have chosen to work together to strengthen their industry for all comers. The craft beer community is an unusually welcoming one. So, if you make quality beer and have a unique perspective to share with the world, there’s a place for you in the craft beer industry. People value authenticity in the brands they purchase craft breweries deliver that authenticity in spades.Īnd this desire for genuine, unique brand experiences isn’t going anywhere. And the number is still growing.Īnyone can grab a 6-pack of Miller or Budweiser at the local grocery store.īut craft breweries offer unique personalities that their consumers can relate to and unique flavor profiles. That growth doesn’t include microbreweries that produce fewer than 15,000 barrels of beer annually. Craft beer sales account for about 27% of the $100 billion U.S. beer market to 13.1%.ĭollar sales of craft beer increased by 21% to $26.8 billion.
This raised small and independent brewers’ share of the U.S. beer volume sales increased by 1%, and craft brewer volume sales grew by 8% in 2021.
There are many opportunities in the brewery business. So, what do you see when you envision your own craft beer business? You can't get where you're going if you don't know where you're going.
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